Snoozies® went well! Looking to reorder, especially the large sizes!” – Berni at City Drug, Fort Collins, Colo.
For 10 months out of the year, the retail price should never fall below $12.99 each. The $12.99 price is a successful and proven price point that offers a profit margin of more than 66 percent!
In January and July, conduct a “buy one, get one free” sale. This will make room for new styles and a fresh, full-looking display. Remember, the buy one, get one free sale is not the same as a half-price sale. Half-price sales will only liquidate one piece at a time. A buy one, get one free sale moves two pieces at a time. The goal is to make room for new styles.
Note: Your cost for two pairs after freight is approximately $8.25. Selling two pairs at $12.99 still allows you a profit margin over 36 percent.
Caution: Only run this sale shortly after Christmas to the end of January and for the entire month of July.
- Spring styles are now available. Fill your rack once with spring product.
- “2 for 1” sale in July.
- Peak selling time is late summer through Christmas Day.
- Women’s styles far outpace men’s in sales.
Keep your snoozies!® rack looking full year-round; avoid empty hooks. Maintaining a rack merchandised by size is a rewarding challenge – no one likes to hunt for his or her size! When it comes to reordering, be aware of size distribution – do not make a quick reorder without checking notes on what the popular size is in your area.
In November and December, snoozies!® will be your best impulse stocking stuffer item. During the month of December, give two pairs to any staff member who is willing to wear them in the store – one to wear in the store and one to take home. Remember your cost.
Purchase your snoozies®! products through the FrontendMarketplace.com website! You can place your online order here.