“My 13-year-old Lab began moving more freely and able to go up and down steps without any difficulty within 6 days.” Chuck Bille, White Bear Lake, MN
“Immunity has done miracles for my two Springer Spaniels. They were in and out of the vet a lot due to puking, runny stool and noise tummy. After only being on Immunity for about four days, the issues cleared up. They now have normal stool, no more puking and the tummy noise is gone! I am one happy momma!!!” Melissa Carey, Burnsville, MN
“My Lab, Melbe, has had a lot of problems in the past with anxiety due to noise like storms and fireworks, so I started giving her Focus to help with mental calmness. We just went through Hurricane Irma and Melbe took it like a complete champ. She didn’t hide under the bed or shake nervously and was back to her normal, happy self the next day. Before Focus, she would have a residual effect and still be a bundle of nerves following loud events but now she handles these situations like a completely different dog.” Jenna Cheek, Melbourne, FL
Retail Pricing Tips
WINPRO® products are available on Amazon, but the listed price on Amazon is $33 to $39.50, which is more than the suggested retail of $29.99. That may be because of the supposedly free freight offer. Note: When I checked on Nov. 3, 2017, a few items were out of stock on Amazon. For this reason, I would not consider Amazon as a competitor for sales. On its website, WINPRO® retails products at the MSRP of $29.99 and offers free two to seven-day shipping.
The MSRP for a 60-count bag of supplement chews is $29.99 and your cost is $18. The minimum amount you can order from WINPRO® is $100 and that amount or more will get you free freight; a $29.99 retail with a cost of $18 and no freight cost is a 40 percent profit margin. There is no need to discount this line of premium pet supplements. Place the retail price sticker on the bottom or the back of the packaging. If you purchase a display, place retail stickers only on the product, not the display.
Buying Tip: For your opening order, I suggest ordering the 16-count pre-pack display. It is the best way to draw attention to the line and to attract companion sales. Buying the display is the most economical way to purchase the product. The cost per bag when buying the display is $14.70; keeping the retail at $29.99 offers you a 51 percent profit margin, doubling your investment. The display cost of the 16 assorted bag display is $235. Keep the display for cross-merchandising and/or merchandise reorders.
Top-selling supplements: Mobility, Focus, and Immunity.
These are not your everyday pet supplements. Not even close! These are high-end, supreme quality products created for active and athletic dogs. Know your market before stocking this unique line. WINPRO® is a great niche; just make sure it’s for you. Visit winpropet.com for more information.
The counter display is the way to go. After establishing a customer base, you may want to consider pegging bags and filling an end-cap. Add one shelf to the very top of the end-cap and use that for a display. Keep an extra empty display and header-card on hand for other merchandising opportunities.
Contact sporting dog, farm dog, hunting dog, and show dog groups in your area and let them know you now carry this premium line of pet supplements.
Be prepared to answer the question, “Why is this stuff so expensive?” It is a premium product and the more you know about it, the more comfortable you will feel recommending it. Visit winpropet.com/pages/faq for detailed messaging tips regarding these products
Purchase your WINPRO® products through FrontendMarketplace.com!