Please forward any testimonials to email@example.com
Getting into a quality line like this is an investment. The cost of the toothbrush is $35.93 and the cost of the whitening system for two people is $20.99. (The cost price of these two items are discounted down exclusively for NCPA members). The minimum order is only a case of four of one item. I suggest you go with the MSRP of $59.89 for the toothbrush and $34.99 for the whitening system.
It’s important to note the MSRP will offer you a 40 percent profit margin … before you pay freight. Freight costs per case are estimated to be $13, or 7 percent of the cost of the whitening system and 5 percent of the cost of the toothbrush – profit margins of 33 percent and 35 percent, respectively.
On different days you will find the items on Amazon priced below the MSRP. However, these are items that sell best out of the box and have someone nearby to explain/sell it.
The most popular color for the toothbrushes is white. As with any item you order from frontendmarketplace.com, be sure to identify yourself as an NCPA member.
The packaging is very well done and the retail price sticker should be placed on the bottom flap of the box. To make a professional sign, I suggest you email the company at firstname.lastname@example.org and ask for printable graphics of each item.
This is not your typical electric toothbrush. It needs to be experienced to appreciate it and to be able to recommend it. If you are considering this product for your store, I urge you to purchase one for yourself and discount it to anyone in your staff that would like one. They will become your best salespersons!
Introduce these items by displaying them as close as possible to your drop-off or pickup counters. Go one step further and display one out of the box; be sure to display the charger. The toothbrush stays charged for 4 weeks on a single charge, and smartphone lovers will enjoy seeing the modern charging unit. Always have at least one unit displayed in a sealed box on the top shelf of your oral care department. It does not need to be placed near any other type of toothbrush; standing out on its own will help to sell it. In fact, try displaying one on the top shelf of the hair care category. Find opportunities to cross-merchandise throughout your store.
At the time of writing this note, the company was close to introducing a counter display unit. If it’s affordable, I suggest you invest in it.
Here are talking points to include in the sign promoting the toothbrush:
- Waterproof, rechargeable sonic toothbrush
- 4 weeks of power on a single charge
- Removes 6 times more plaque
- 35,000 brush strokes per minute
- 3 different brushing modes
- 14 Dupont® replacement brush heads included
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