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Retail Pricing Tips
The MSRP for the product represents a 50 percent margin or, in other words, double the cost (not including a freight fee). The minimum advertised price retail is 5 to 10 percent off of the MSRP. My suggestion would be to go no lower than these retails:
Buying Tip: There is no minimum amount required to place an order, but the minimum amount to receive free freight is $300. The easiest and best way to introduce the line in your store is to order the counter display that comes with 18 rolls of tape, nine bottles of RockSauce Fire, and seven bottles of RockSauce Ice. Note: the display is crafted to hold a portion of the inventory that comes with the counter unit and allows extra inventory to cross-merchandise the product in the external pain relief category and/or near the sports braces section.
The most popular tape colors are black, beige, and electric blue. At this point in time, the standard tape is the most popular tape, with the H2O Extra Sticky tapes growing quickly in sales.
This is a very interesting line that can open a door to a great niche. RockTape is a leader in kinesiology tape. Like all other unique niche items, knowledge is key. Search “RockTape” on YouTube, or go to www.rocktape.com and click on “Videos & Guides.”
Cross-merchandising along with the counter unit in a drop-off or pickup counter area is critical to successful sales. Merchandise wisely to capture that first sale and you will be rewarded with loyal customers who continue to ask for the product. All niches require the support of what clever and aggressive merchandising will offer.
Consider cross-merchandising with the external pain relief, hot and cold therapy, braces, and first aid sections. While you should maintain at least one of the displays all year long, expect the peak selling seasons to be during the summer – you’ll want to have additional inventory available then.
Contact college and local high school athletic directors and supply them with a few samples. When contacting RockTape for additional samples, please provide them with your marketing plans.
A note about niches: Every niche needs a champion – someone on staff who believes in the line and is willing to educate themselves on the use and the benefits of the product. It is important that your champion has used or is using the product. Champions can be assigned; true champions will volunteer.