“For what it is worth, at the time of writing this tip it is 1 degree above zero with gusty winds. I live in Vermont and I wear the Orthozone slippers.” – Gabe Trahan
Retail Pricing Tips
Niche items, for the most part, take some additional effort to sell. They require additional effort and firsthand experience with the product. It’s hard to sell something at a premium price if you have never tried it yourself. Orthozone products not only keep parts of your body warm, they also have therapeutic features to them. Try one and sell many.
The gloves have two suggested retails: MSRP at $39.95, and MAP of $29.95. Your cost is $20; if you can meet the minimum order of $250 to qualify for free freight and retail the gloves at $29.95, then you are making a 33 percent margin. If you do not consistently reach the free freight option, it is best to use the $39.95 retail with a possible introductory retail of $34.95. Feel comfortable using the MSRP for the remaining Orthozone items.
Orders of $250 or more from frontendmarketplace.com receive free shipping (for NCPA members only; nonmembers need to reach an order amount of $500 to obtain free freight).
Buying Tip: Using the display of Thermoskin Arthritis Support Kits is the best way to introduce the line to your customers. The $149 cost ($399 MSRP and a $299 MAP retail) is a good profit margin even after paying freight. The product is light, so freight should be less than 10 percent of the cost. Included in the display are small, medium and large sizes of the Thermoskin Arthritis Gloves; small, medium and large sizes of the Circulation Thermal Slippers; one size S/M and two sizes L/XL of the Knee Stabilizers (nine total products); and the retail counter display. Write a reminder for yourself on the back of the display: “For reorders, go to frontendmarketplace.com.”
Good to know: There is no minimum order amount needed to purchase product.
The display needs to be on the Rx pickup or drop-off counter for at least two weeks to a month. If you see the product starting to sell quickly, order a second display for the leg care or first aid sections. Displays sell product. Don’t forget to place the retail price sticker on the bottom flap of the box.
Orthozone Thermal Slippers are suitable for diabetes, arthritis pain, Raynaud’s syndrome, or cold/sensitive feet. Cross-merchandise the thermal slippers with your diabetic supplies, shoes and socks.
Thermoskin Arthritic Gloves and the Thermal Slippers contain thermal properties to heat the hands/feet and provide effective temporary relief from arthritis. Cross-merchandise items on a sidekick panel or power wing in or near the pain relief department.
Sample Program: NCPA members can request a one-time sample of one each of a thermal glove and a thermal slipper. (Note: That is one each, not one pair of each). This sample program allows your customers to touch and feel the quality of the products without having to open any packaging. You can easily qualify for the samples with a minimum order of $100.
Learn more about Thermoskin support at www.youtube.com/user/ThermoskinSupportTV/videos.
Purchase your Orthozone Products through FrontendMarketplace.com!