“Recovery Skin Relief immediately took the burning sting out of my skin. It helped me with burning, peeling, redness, blistering, itching and rash. The more I used it the better my skin got. Oh my God! When I tried it I was amazed.” – Diane W.
Retail Pricing Tips
All of the 3.75 oz. creams, with the exception of the Quick Hand Cream, have a reasonable suggested retail of $14.99; this offers an acceptable 40 percent profit margin. The hand cream 3.75 oz. suggested retail is $9.99, the 1.75 oz. is $6.99, and .25 oz. is $2.59. Items at the .25 oz. travel size have a $2.39 to $2.99 suggested retail. I suggest $2.99 for one and two for $5. To add to your profit margin, combine your order to meet the $150 minimum to receive free freight.
Buying Tip: Order 12 each of one kind of the skin creams (with the exception of the Quick Hand Cream) and you will receive the 13th one free. You can either sell the free tube and make an extra $14.99 in profit or, better yet, use the free tube for sampling. Sampling is the key to this line’s success. If while sampling the product you sell just three tubes, then you are ahead of the game! I urge you to order in quantities of 12 and use the free product for sampling. You may want to consider giving the Radiation Cream as a gift.
Important: Do not count free goods as part of your cost formulation; always set your retails by the everyday cost and disregard the wholesale cost of free goods. For example: the cost of purchasing 12 tubes at a time while receiving the 13th tube free is $100.92, but for retail purposes the cost per tube is still $8.41. The product is free to you – it’s not to be used to lower the suggested retail price.
NovaGenesis is not found in chains, big box stores, or dollar stores. It is a premium, disease-specific product and should be presented as “top shelf” yet affordable specialty products: Eczema Extreme Moisturizing Cream, Radiation Ultimate Soothing Cream, Diabetic Intense Hydrating Cream, and Non Greasy Hand Cream.
All of these products need to spend time featured on the pharmacy drop-off or register counter. Simple sign idea: “Ask us about the unique benefits of NovaGenesis skin creams.”
Since the minimum for the 3.75 oz. sizes of these products is six, you have enough product to double face and/or cross-merchandise the creams. The Diabetic Intense Hydrating Cream needs to be incorporated into your diabetic supply section as well as cross-merchandised in the skin care department. All of the creams should be double-faced on the center of the top shelf of the middle of your skin care planogram. Keep the four varieties together to encourage companion sales and brand recognition. This product has some impressive packaging! CREATE YOUR OWN SHELF TAG FOR EACH OF THE ITEMS; for reorder purposes, print “FRONTENDMARKETPLACE.COM” or as a reminder “FEMP” on the shelf tags.
The Radiation Ultimate Soothing Cream is a product that should also be available behind the pharmacy bench and/or on the checkout counter. Bring this product to the attention of any customer who may benefit from using the cream; it is not something you can find everywhere.
Sign Idea: “We now carry NovaGenesis Specialty Skincare Products”
Purchase your NovaGenesis products through FrontendMarketplace.com!