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Retail Pricing Tips
At this time, this unique and quality line is not available in chains, big box stores, or dollar stores. This is a great opportunity to be innovative!
Due to the fact that your orders will qualify for free freight, you can work off your net cost to obtain a favorable retail price. You can either use the manufacturer’s retail suggestions, which offer well over a 45 percent margin, or use the following price parity options below. The margins for these options will hover around 45 percent. Items with the cost of $5.98 to $6.46 retail for $11.99; items costing $6.74 to $6.85 retail for $12.99; and items costing $6.99 to $7.13 retail for $13.99.
Buying Tip: The minimum amount for opening orders and future reorders is 24 pieces. This is an easy number to attain given that you can mix and match products from the entire line. All orders of 24 pieces or more receive free freight.
Opening order suggestion: You know your store better than anyone, but I suggest you order between four and six of each of your chosen items. Here’s an example of a typical introductory order:
Order 6 each of:
Biotin 5,000 mcg 100 count
Vitamin D3 5,000 IU (as Cholecalciferol) 100 count
Vitamin B12 1,000 mcg (as Cyanocobalamin) 100 count
Vitamin B12 1,000 mcg (as Methylcobalamin) 100 count
Vitamin C 500 mg (as ascorbic acid and sodium ascorbate) 90 count
Melatonin 5 mg (with Chamomile) 100 count
Zinc 5 mg + Vitamin C 15 mg 90 count
Even though the bottles contain 100 or 90 instant dissolving tablets, the packaging is on the small size (especially the Biotin’s bottle). To create a presence on the shelf, you will have to either double-face or even triple-face each SKU. (Reminder: SKU stands for stock keeping unit. For example, zinc 5 mg is an SKU; three bottles of zinc would be considered three of the same SKU.) The suggested order above will fit easily on one 4-foot or 3-foot shelf. Pay special attention to the count for each SKU. The majority of the bottles contain 100-count of instant dissolve tablets.
Contact Frunutta at NCPA@frunutta.com and ask for samples. You have to experience this product to truly appreciate how unique this line of supplements is. In addition to requesting samples, ask about displays and point-of-purchase signage.
Here are talking points to include in your promotional signage:
- Micro Quick Absorb
- No pills to swallow
- Place on or under the tongue
- Dissolves on contact
- No water needed. Perfect for on the go.
- Preservative- and dye-free
- Made in the USA
Every sign should point to the large quantity of tablets in the bottle. In most cases, it’s less than 14 cents a tablet.
Purchase your Frunutta Products through FrontendMarketplace.com!