“DaVinci Labs has become a highly profitable nutritional supplement line in our pharmacy in large part because of the unique, effective formulations they produce, but also because of the clinical protocols they provide and standout services, which include private labeling, that can help differentiate us from competitors.” – Gary Kracoff, RPh
This supplement line will not sell itself! Only buy this line if you are prepared to take the time to explain the quality and efficacy of the product. DaVinci is a high-end premium line of supplements that demand a matching premium retail price. Research the line and become an expert on why these vitamins cost more than the typical brand found in chain stores.
Note: This line is not sold in chain stores; however, DaVinci is sold worldwide and be can be found on Amazon. No one gives the line away, and when it comes to Amazon, you have to be a Prime member for free shipping.
To price this line, I suggest a 45 percent margin with the last digit rounded up to the nearest 9 (example: $12.46 would be rounded up to $12.49). It is important you do not place a price tag on the front, cap, or directions on the product. You want customers to read the label, not stare at the price. Avoid the use of red or orange pricing stickers. To ease the reorder process, create shelf control tags for each item.
Introduce the line by offering 6 to 10 of the most requested supplements: a multivitamin, probiotic, bone support, sleep support, cholesterol support, CoQ10, vitamins C, D3, and B12. Stock at least four of each and double-face each item. This is a perfect line to be considered for your “Our Pharmacist Recommends” signs.
Selling Tip: When discussing the retail of one of the products, do so by breaking down the cost by dosage. For example, instead of $29.99 a bottle, explain that for only $1 a day – less than the price of a typical cup of coffee or bottle of water – the individual can improve his or her health.
After seeing measurable success with the line, you may want to consider offering the product in your store as your own private label. This will allow you to have a unique line in your store, reduce time spent searching for a better price, and add to your professional image as a health provider. Let DaVinci design a label for you; insist that it has a clean and professional look.
Purchase your DaVinci products through FrontendMarketplace.com!
Download an order form and fax directly to the company. Depending on your browser the PDF file will either download automatically once you click the link or ask you to save the file to your computer.