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Celeste Stein Designs compression hosiery can be found just about anywhere, but don’t let that stop you from carrying the line. With the right signage and one or two leg mannequins, this fashion-forward, light compression hosiery line can be a profitable, non-price sensitive impulse sale! No fitting or billing required – customers can just grab and go. The styles and colors sell themselves.
You may see retails for this line as high as $15.99 and as low as $9.99. What you won’t see is a better everyday cost. My suggested retail is $11.99 for both styles of compression. However, the retail for this line should be gauged by comparing prices at local brick-and-mortar competitors; do not concern yourself with online outlets as this is an “I want it now” product. If you can get $15.99, then more power to you! The cost is slightly different between the 8-15 compression style and the 15-20 compression style. I suggest retailing them all at the same price. The solid black and nude colors can retail for $6.99 or more.
Buying Tip: Freight is not a big factor with hosiery. Nonetheless, go for the free freight option whenever possible; a $100 order should not be hard to reach. The minimum order of any one type of style is three. The vendor shared a suggested opening order that will easily help you reach the minimum order for free freight using the best-selling styles:
Hairy Leopard: 3 pairs
Midnite Lace: 3 pairs
Lexi: 3 pairs
Blk Paisley Fountain: 3 pairs
Blk Versache: 3 pairs
Katrina: 3 pairs
Black (BLK) 3 cost of $3; retail at $6.99 and up.
Nude 3 cost of $3; retail at $6.99 and up.
Total cost: $138
The more styles you have and the more on the hook (at least three of each), the more you will sell. This is a perfect line for an end-cap or a three-foot section on a highly visible wall. Eventually, you will want to expand to 4 feet. Leg mannequins are a must! If you are going with a 4-foot section, invest in the 5-leg fan flair display; for an end-cap, use two knee-high leg displays. Celeste Stein Designs is selling all mannequins at its cost. Make sure to combine your mannequin order with a $100 hosiery order to receive free freight.
Marketing Tip: Give a pair of the hosiery to anyone who works for you who would enjoy wearing them. They will become your best salesperson!
|Sign Idea: “Bring energy to your legs and a smile to your face.”|
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