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To price this product, double the cost before freight charges and round the retail up or down to end in a 9 or a 0. For example, the cost before freight at $14.25 retail should be priced at $28.49 or $28.50 in your store. When it comes to certain gifts and/or fragrances, I suggest the price end in 0. Never price this product on the front or top flap of the product.
The CEO of the company shared the following best-seller list:
- #1 Floral Prepack
- #2 (tie) Stampede and Wild West for Him
- #4 Don’t Touch Me
- #5 Wild West for Her
The numbers listed above are for prepack displays. Another option is to purchase three each of the following florals: Annie, Indian Musk, Morning Dew, Wild West for Her, and Wild West for Him, and six of the Don’t Touch Me Outdoor Body Sprays.
Buying Tip: To receive free freight, your order must total $500 or more. That may become an option for you once the line is well-established in your store and you have built a customer base for the fragrance. Freight cost is determined by your location; to be on the safe side, figure freight to cost approximately 15 percent of the wholesale cost (at the most). Products ship from Indiana.
These are not your grandmother’s fragrances. Products are made from essential oils in small batches created by an American perfumery. This is a very unique product that will need some initial explanation to customers. Invest in testers; they will easily pay for themselves. Treat yourself to a quick spray each morning.
Keywords or phrases to use in describing these products are: made in the only perfumery in the USA; natural; made with essential oils; and does not include synthetic ingredients. The product is a unique fragrance that will sell for personal use and/or as a gift item.
The peak selling seasons for the scents listed above are Christmas, Valentine’s Day, Mother’s Day, Father’s Day, and, for the Don’t Touch Me Outdoor Body Spray, bug season. The florals are expected to sell well all year long.
Note: Annie Oakley maintains a store locator on its website.
Purchase your Annie Oakley products through FrontendMarketplace.com!